Odesk Internet Marketing Test answers :
Q1. What is meant by “White hat”?
a. When marketers show up
for work wearing white hats.
b. Dishonest techniques for
gaining higher rankings.
c. Ethical
and honest methods of increasing page rankings.
d. Software used to increase
rankings.
Q2. What is A/B testing?
a. Testing two products to
see which one sells more.
b. Using two version of an ad,
measuring results to see which one is more effective.
c. Testing 2 products to see
which one sells more.
d. Using 2
version of an ad to see which one has less bounce rate.
Ans: b not d
Q3. Why is it important to set daily maximum budgets for pay per
click ad campaigns?
a. It
helps with ad placements.
b. It is required.
c. It helps drive affiliate
sale.
d. Costs of clicked links can add
up quickly if not limited.
Q4. How is the “open rate” important?
a. It tells the company how
many people clicked on the links in the email.
b. It lets the company know how
many people brought a product.
c. It is the number of
people who received the email.
d. It is the
number of people who actually opened the email sends to them, giving
the company insight how effective email marketing campaign was.
Q5. Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far
more people than thecompany has its contacts
c. They make up fake emails
to sell
d. They are
not targeted at customers specific to your company and have high
bounce rate.
Q6. What is an auto-responder?
a. A person who replies to
all emails for the company
b. An
automatic email message sent to someone who takes an action such as
submitting a form on a company.
c. A method of direction
communication with clients.
d. An email relay system.
Q7. What is the purpose of sending a monthly newsletter?
a. It creates work for
employees at the company
b. It builds
branding, creates awareness and a connection with potential clients
c. It gives people a chance
to opt out of ever talking to your company
d. Required by law.
Q8. How should a company allocate its marketing budget among the
various methods of internet marketing?
a. Depends
on the company and what is most effective for its business
b. Spread evenly among the methods
chosen
c. Haphazardly
d. Spent most on email marketing
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